Parents play a critical role in helping young people make informed decisions about their A Level options. The DCSF STEM Careers Programme has recognised that it’s crucial that their campaign reaches and engages with parents, outlining the reasons for learning science and maths at A Level. They’ve developed a series of interactive online hubs to provide parents with the information they need and to answer any questions they may have about their child taking sciences at A Level. These guides are being hosted in partnership with The Daily Mail Online, iVillage.co.uk, MSN.co.uk and Goodtoknow.co.uk as they reach a large number of parents with teenage children.
The hubs contain a range of content to engage parents and combat some of the myths that surround science, technology, engineering and maths. They outline key facts, explain likely career developments (from employment prospects, expected salaries and specific careers for women) whilst directing parents to a number of resources for further information.
The partnerships can be accessed at: